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Corporate
We love our nature and support recycling by using our natural resources in the most efficient way
As Lider cosmetics, we care about green and tree,So we support ’Breathing to the Future’ Afforestation Project in our region.
- 1978 Establishment of family business and first step to trade
- 1980 First step to industrialization with Auto Scent products
- 1996 Export to 36 countries
- 1997 Opening of Tuzla production facility
- 1998 Production of liquid products & introduction to cosmetics category
- 2001 Launch of the home care category
- 2005 Launch of the Personal Care category
- 2005 Export to 45 countries
- 2007 Start of tin production
- 2008 Opening of Dilovası production facility
- 2010 Export to 80 countries
- 2015 105 Million units / single shift integrated production capacity per year
- 2018 Opening of Dilovası R & D Center
- 2019 131 million pieces / single shift integrated production capacity per year,
Exports to 102 countries on 6 continents
- 2020 Transition to Çerkeşli production facility
Since the establishment of Lider Cosmetics, which started its production life in aerosol field and whose roots go back to 1978, its aim is to represent our country with high quality brands in the best way possible and to take its place among the leading global players. For this reason, R & D never compromises on the principle of producing quality and competitive products in compliance with the international standards in a manner that does not harm human and environmental health, and its ensured by making continuous investments in R & D and production facilities.
From deodorant to liquid soap, from shaving foam to room odors, from hair spray to fly killer sprays in 4 major FMCG categories of home care, auto care, insecticide and personal care are produced in our production facilities which are equipped with advanced technologies and the carefully manufactured products are distributor in 102 countries in 6 different continents. Our brands and private label products meet millions of consumers.
For more than 30 years, we have been leading our local and global customers of the FMCG market with our strong and high quality brands such as Green World, Majix, ladybella, Aleda, Fawaris and Joker.
Mission
As a company with 100% domestic capital, our R & D investments make high quality, innovative products accessible in the fast moving consumer goods sector not only in the domestic market but also in the worldwide markets and contributing to the national economy by means of production-based employment power.
Vision
Thanks to customer-oriented approach to understand the needs of the sector with the highest quality products with the principle of optimum cost to be accessible all over the world.
Values
We are the leader in our business
As an organization with the human resources, technical knowledge, equipment and experience required to achieve the best, we work tirelessly to make a difference with our highly motivated and result-oriented works for global success.
We are innovative and creative
Being aware of the importance of innovation, we give importance to research and development, and we constantly invest in human resources and production facilities to catch up with time trends.
We strive to make our customers leaders of the market
We aim to carry our customers beyond the competition with our high quality products that make a difference by understanding the needs of our customers correctly
We carry out our relations with our customers and all business partners on the basis of continuity, transparency, trust, and fulfill our promises and commitments on time.