- 1978 Establishment of family business and first step to trade
- 1980 First step to industrialization with Auto Scent products
- 1996 Export to 36 countries
- 1997 Opening of Tuzla production facility
- 1998 Production of liquid products & introduction to cosmetics category
- 2001 Launch of the home care category
- 2005 Launch of the Personal Care category
- 2005 Export to 45 countries
- 2007 Start of tin production
- 2008 Opening of Dilovası production facility
- 2010 Export to 80 countries
- 2015 105 Million units / single shift integrated production capacity per year
- 2018 Opening of Dilovası R & D Center
- 2019 131 million pieces / single shift integrated production capacity per year,
Exports to 102 countries on 6 continents
- 2020 Transition to Çerkeşli production facility
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