Lider Kozmetik is a company with roots dating back to 1978, initially starting its journey in the auto care industry. Since its establishment, its goal has been to represent Turkey on a global scale with high-quality brands and to become a leading global player. In line with this vision, the company continuously invests in R&D, product development, and production facilities to manufacture high-quality, competitive products that comply with international standards while prioritizing human and environmental health. Lider Kozmetik operates in key fast-moving consumer goods categories, including personal care, home care, auto care, and insecticides, with an extensive product range covering perfumes, deodorants, liquid soaps, shaving foams, air fresheners, hair sprays, and insect repellents. All products are meticulously crafted in state-of-the-art production facilities, ensuring the highest quality standards. These products reach millions of consumers worldwide in over 120 countries across six continents, both under Lider Kozmetik’s own brands and as private label products.